I mentioned a couple weeks ago that David Lynch directed some of the odd Calvin Klein ads with lines such as “Somewhere between love and madness — lies Obsession” and that the ads had been parodied by The Simpsons and others.
Well, I’m pleased to see the meme survives over twenty years later, with the new faux-pretentious ads for the practical Toyota Sienna using the parody tagline “Somewhere between luxury and soccer practice…”
It reminds me that I’d love to have an online phrase-etymology guide as effective as the online dictionaries and word-etymology guides and such that we all use. Who first said “the lovely and talented,” for example? Had it already gone from mere cliche to joke before Letterman started saying it all the time? So many questions, so much history.
On a related note, I find it interesting — and sort of humbling for anyone who imagines himself a highly-modern wiseass — that silly, random catchphrases were popular centuries before TV sitcoms existed, with phrases like “Quiz!” (before the word actually had any meaning) and “What a shocking bad hat!” being thrown around purely for their comedic-repetition value. Human psychology doesn’t change that much.