My friend Tim Deroche had a hip L.A.-area girlfriend — the sort who’d long sought a pair of Tura Satana boots like the ones in Faster, Pussycat! Kill! Kill! — Laura Lovelace [NOTE: I've corrected this sentence per the Comment below], who was tasked with picking music from her record collection to use as the Pulp Fiction soundtrack (having played the waitress in the opening diner scene). I’m not sure she ever even filled out the contracts entitling her to royalties, seeing the whole music aspect as something of an afterthought, but clearly all Gen Xers in particular probably ought to give her money every time we see her. (Tim’s priorities being quite different from my own, he and the girlfriend eventually broke up in part because he wants kids.)
Laura Lovelace also played a waitress in Tarantino’s Jackie Brown — but that film is not the Jackie Brown that fascinates me today. Rather, I notice McDonald’s running online help-wanted ads about the joys of employment at McDonald’s — something that may be running through the minds of a lot of you lately — that feature a woman named Jackie Brown, who got her first McD gig in 1993 and, as the ad reveals in Before and After photos, is still working there today, a bit older and larger. (The ad then links to the employment site McSuccess.McState.com.)
And much as I love McDonald’s — as does an economist and gourmand from Italy I know, so it’s not just rubes who do — I can’t help wondering whether revealing that someone is still working there sixteen years later is the kind of inspiration the company’s ad department was aiming for. I mean, while I congratulate Ms. Brown, what you want to hear for ad purposes, I think, is something more like “This person started out at McDonald’s twenty years ago — and today is CEO of Boeing.” (I hung out last night with a guy who’s an avowed elitist who sometimes makes jokes about the mentally handicapped, so I hope it hasn’t just worn off on me, but you see what I’m getting at aesthetically.)
I’m just not sure advertising always sends the intended message. Nor do health articles, needless to say. Take this piece “warning” us about specific fattening meals at popular restaurants: Now I want to collect (and eat) them all. I told you yesterday that I’d blog about fast food — and tomorrow’s the three-legged dogs.